Interface Experience, Brand Experience. On How Interface Design Models the Relationship with the Brand

Audrey Moutat. Interface Experience, Brand Experience. On How Interface Design Models the Relationship with the Brand. In Matthias Rauterberg, Fiona Fui-Hoon Nah, Keng Siau, Heidi Krömker, June Wei, Gavriel Salvendy, editors, HCI International 2022 - Late Breaking Papers: HCI for Today's Community and Economy - 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13520 of Lecture Notes in Computer Science, pages 181-195, Springer, 2022. [doi]

Abstract

Abstract is missing.