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Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?

Lifeng Mu, Xin Tang, Vijayan Sugumaran, Wei Xu, Xiangyang Sun. Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?. Electronic Commerce Research, 23(1):475-510, 2023. [doi]

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