Consumers' willingness to share digital footprints on social media: the role of affective trust

Syed Sardar Muhammad, Bidit Lal Dey, Sharifah Faridah Syed Alwi, Muhammad Mustafa Kamal, Yousra Asaad. Consumers' willingness to share digital footprints on social media: the role of affective trust. IT & People, 36(2):595-625, 2023. [doi]

Authors

Syed Sardar Muhammad

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Bidit Lal Dey

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Sharifah Faridah Syed Alwi

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Muhammad Mustafa Kamal

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Yousra Asaad

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