Consumers' willingness to share digital footprints on social media: the role of affective trust

Syed Sardar Muhammad, Bidit Lal Dey, Sharifah Faridah Syed Alwi, Muhammad Mustafa Kamal, Yousra Asaad. Consumers' willingness to share digital footprints on social media: the role of affective trust. IT & People, 36(2):595-625, 2023. [doi]

No reviews for this publication, yet.