An Online Algorithm for Programmatic Advertisement Placement in Supply Side Platform of Mobile Advertisement

Anik Mukherjee, Rangaraja P. Sundarraj, Kaushik Dutta. An Online Algorithm for Programmatic Advertisement Placement in Supply Side Platform of Mobile Advertisement. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 38, 2015. [doi]

Abstract

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