A hierarchical classification of co-creation models and techniques to aid in product or service design

Muriati Mukhtar, Mohamed Nazul Ismail, Yazrina Yahya. A hierarchical classification of co-creation models and techniques to aid in product or service design. Computers in Industry, 63(4):289-297, 2012. [doi]

Authors

Muriati Mukhtar

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Mohamed Nazul Ismail

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Yazrina Yahya

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