A hierarchical classification of co-creation models and techniques to aid in product or service design

Muriati Mukhtar, Mohamed Nazul Ismail, Yazrina Yahya. A hierarchical classification of co-creation models and techniques to aid in product or service design. Computers in Industry, 63(4):289-297, 2012. [doi]

@article{MukhtarIY12,
  title = {A hierarchical classification of co-creation models and techniques to aid in product or service design},
  author = {Muriati Mukhtar and Mohamed Nazul Ismail and Yazrina Yahya},
  year = {2012},
  doi = {10.1016/j.compind.2012.02.012},
  url = {http://dx.doi.org/10.1016/j.compind.2012.02.012},
  researchr = {https://researchr.org/publication/MukhtarIY12},
  cites = {0},
  citedby = {0},
  journal = {Computers in Industry},
  volume = {63},
  number = {4},
  pages = {289-297},
}