Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein. Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry. Int. J. Electronic Commerce, 10(2):85-122, 2005. [doi]

Authors

Claas Müller-Lankenau

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Kai Wehmeyer

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Stefan Klein

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