Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein. Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry. Int. J. Electronic Commerce, 10(2):85-122, 2005. [doi]
@article{Muller-Lankenau05,
title = {Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry},
author = {Claas Müller-Lankenau and Kai Wehmeyer and Stefan Klein},
year = {2005},
doi = {10.2753/JEC1086-4415100204},
url = {http://dx.doi.org/10.2753/JEC1086-4415100204},
researchr = {https://researchr.org/publication/Muller-Lankenau05},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {10},
number = {2},
pages = {85-122},
}