Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein. Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. In Otto K. Ferstl, Elmar J. Sinz, Sven Eckert, Tilman Isselhorst, editors, Wirtschaftsinformatik 2005: eEconomy, eGovernment, eSociety, 7. Internationale Tagung Wirtschaftsinformatik 2005, Bamberg, 23.2.2005 - 25.2.2005. pages 171-190, Physica-Verlag, 2005.
@inproceedings{Muller-LankenauWK05,
title = {Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels},
author = {Claas Müller-Lankenau and Kai Wehmeyer and Stefan Klein},
year = {2005},
researchr = {https://researchr.org/publication/Muller-LankenauWK05},
cites = {0},
citedby = {0},
pages = {171-190},
booktitle = {Wirtschaftsinformatik 2005: eEconomy, eGovernment, eSociety, 7. Internationale Tagung Wirtschaftsinformatik 2005, Bamberg, 23.2.2005 - 25.2.2005},
editor = {Otto K. Ferstl and Elmar J. Sinz and Sven Eckert and Tilman Isselhorst},
publisher = {Physica-Verlag},
isbn = {3-7908-1574-8},
}