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Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein. Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels. In Otto K. Ferstl, Elmar J. Sinz, Sven Eckert, Tilman Isselhorst, editors, Wirtschaftsinformatik 2005: eEconomy, eGovernment, eSociety, 7. Internationale Tagung Wirtschaftsinformatik 2005, Bamberg, 23.2.2005 - 25.2.2005. pages 171-190, Physica-Verlag, 2005.

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