Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein. Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Inf. Syst. E-Business Management, 4(2):187-216, 2006. [doi]

Authors

Claas Müller-Lankenau

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Kai Wehmeyer

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Stefan Klein

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