Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein. Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. Inf. Syst. E-Business Management, 4(2):187-216, 2006. [doi]
@article{Muller-LankenauWK06,
title = {Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels},
author = {Claas Müller-Lankenau and Kai Wehmeyer and Stefan Klein},
year = {2006},
doi = {10.1007/s10257-005-0031-4},
url = {http://dx.doi.org/10.1007/s10257-005-0031-4},
tags = {analysis},
researchr = {https://researchr.org/publication/Muller-LankenauWK06},
cites = {0},
citedby = {0},
journal = {Inf. Syst. E-Business Management},
volume = {4},
number = {2},
pages = {187-216},
}