Lea Katharina Müller. Transforming Online Advertising: A User Centric Approach to Bridge the Gap. In Rajiv Kishore, Daniel Beimborn, Rajendra K. Bandi, Benoit Aubert, Deborah Compeau, Monideepa Tarafdar, editors, Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2018, Buffalo-Niagara Falls, NY, USA, June 18-20, 2018. pages 181-182, ACM, 2018. [doi]
Abstract is missing.