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Online Advertising Research through the Ad Delivery Process: A Literature Review

Lea Katharina Müller, Jens Mattke, Christian Maier. Online Advertising Research through the Ad Delivery Process: A Literature Review. In Rajiv Kishore, Daniel Beimborn, Rajendra K. Bandi, Benoit Aubert, Deborah Compeau, Monideepa Tarafdar, editors, Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2018, Buffalo-Niagara Falls, NY, USA, June 18-20, 2018. pages 163, ACM, 2018. [doi]

Authors

Lea Katharina Müller

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Jens Mattke

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Christian Maier

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