Lea Katharina Müller, Jens Mattke, Christian Maier. Online Advertising Research through the Ad Delivery Process: A Literature Review. In Rajiv Kishore, Daniel Beimborn, Rajendra K. Bandi, Benoit Aubert, Deborah Compeau, Monideepa Tarafdar, editors, Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2018, Buffalo-Niagara Falls, NY, USA, June 18-20, 2018. pages 163, ACM, 2018. [doi]
@inproceedings{MullerMM18,
title = {Online Advertising Research through the Ad Delivery Process: A Literature Review},
author = {Lea Katharina Müller and Jens Mattke and Christian Maier},
year = {2018},
doi = {10.1145/3209626.3209740},
url = {http://doi.acm.org/10.1145/3209626.3209740},
researchr = {https://researchr.org/publication/MullerMM18},
cites = {0},
citedby = {0},
pages = {163},
booktitle = {Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2018, Buffalo-Niagara Falls, NY, USA, June 18-20, 2018},
editor = {Rajiv Kishore and Daniel Beimborn and Rajendra K. Bandi and Benoit Aubert and Deborah Compeau and Monideepa Tarafdar},
publisher = {ACM},
}