Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage

Dhiraj Murthy, Sabitha Sudarshan, Jung-Ah Lee, Charulata Ghosh, Pratik Shah, Wei-Jie Xiao, Ishank Arora, Clive Unger, Amelia Acker. Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage. Big Data Soc., 7(2), July 2020. [doi]

Abstract

Abstract is missing.