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Electronic Word-of-mouth via Twitter - Customer eWOM Motivations and Intentions

Basim Musallam, Rodrigo Magalhães. Electronic Word-of-mouth via Twitter - Customer eWOM Motivations and Intentions. In Karl-Heinz Krempels, José Cordeiro, editors, WEBIST 2012 - Proceedings of the 8th International Conference on Web Information Systems and Technologies, Porto, Portugal, 18 - 21 April, 2012. pages 558-564, SciTePress, 2012.

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