Challenges in Adoption of Business Analytics by Small Retailers: An Empirical Study in the Indian Context

Gaurav Nagpal, Anup Kumar Ray, Nitisha Kharkwal, Naga Vamsi Krishna Jasti, Ankita Nagpal. Challenges in Adoption of Business Analytics by Small Retailers: An Empirical Study in the Indian Context. IJEA, 15(2):1-14, 2023. [doi]

Abstract

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