Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester. Enhancing Brand Equity through Flow: Comparison of 2D versus 3D Virtual World. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 249, Association for Information Systems, 2010. [doi]
Abstract is missing.