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Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads

Parvathy Saseendran Nair, Chitra Ramakrishnan. Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads. In 2016 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2016, Jaipur, India, September 21-24, 2016. pages 1496-1502, IEEE, 2016. [doi]

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