Venkateswarlu Nalluri, Long-Sheng Chen. Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022, Kuala Lumpur, Malaysia, December 7-10, 2022. pages 1149-1153, IEEE, 2022. [doi]
@inproceedings{NalluriC22,
title = {Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector},
author = {Venkateswarlu Nalluri and Long-Sheng Chen},
year = {2022},
doi = {10.1109/IEEM55944.2022.9989805},
url = {https://doi.org/10.1109/IEEM55944.2022.9989805},
researchr = {https://researchr.org/publication/NalluriC22},
cites = {0},
citedby = {0},
pages = {1149-1153},
booktitle = {IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022, Kuala Lumpur, Malaysia, December 7-10, 2022},
publisher = {IEEE},
isbn = {978-1-6654-8687-3},
}