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Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector

Venkateswarlu Nalluri, Long-Sheng Chen. Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2022, Kuala Lumpur, Malaysia, December 7-10, 2022. pages 1149-1153, IEEE, 2022. [doi]

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