A Mixed Approach to Determine the Factors Affecting the Customers Trust on Financial Services on Social Media Platforms

Venkateswarlu Nalluri, Long-Sheng Chen. A Mixed Approach to Determine the Factors Affecting the Customers Trust on Financial Services on Social Media Platforms. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2023, Singapore, December 18-21, 2023. pages 1568-1572, IEEE, 2023. [doi]

Abstract

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