Near-Optimum Online Ad Allocation for Targeted Advertising

Joseph Naor, David Wajc. Near-Optimum Online Ad Allocation for Targeted Advertising. In Tim Roughgarden, Michal Feldman, Michael Schwarz, editors, Proceedings of the Sixteenth ACM Conference on Economics and Computation, EC '15, Portland, OR, USA, June 15-19, 2015. pages 131-148, ACM, 2015. [doi]

Abstract

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