The Study of Brand Perception through Social Network Sites and Corporate Social Responsibility Programs

Rungsiman Nararatwong, Nagul Cooharojananone, Nattarat Pongsupankij, Rajalida Lipikorn, Kanokwan Atchariyachanvanich. The Study of Brand Perception through Social Network Sites and Corporate Social Responsibility Programs. In IEEE 37th Annual Computer Software and Applications Conference, COMPSAC Workshops 2013, Japan, July 22-26, 2013. pages 310-315, IEEE, 2013. [doi]

Abstract

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