Laxman Narasimhan, Kannan Srinivasan, K. Sudhir. Editorial - Marketing Science in Emerging Markets. Marketing Science, 34(4):473-479, 2015. [doi]
@article{NarasimhanSS15, title = {Editorial - Marketing Science in Emerging Markets}, author = {Laxman Narasimhan and Kannan Srinivasan and K. Sudhir}, year = {2015}, doi = {10.1287/mksc.2015.0934}, url = {http://dx.doi.org/10.1287/mksc.2015.0934}, researchr = {https://researchr.org/publication/NarasimhanSS15}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {34}, number = {4}, pages = {473-479}, }