V. Aslihan Nasir, Ali Can Keserel, Onur Eren Surgit, Mehmet Nalbant. Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?. Telematics and Informatics, 64:101687, 2021. [doi]
@article{NasirKSN21,
title = {Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?},
author = {V. Aslihan Nasir and Ali Can Keserel and Onur Eren Surgit and Mehmet Nalbant},
year = {2021},
doi = {10.1016/j.tele.2021.101687},
url = {https://doi.org/10.1016/j.tele.2021.101687},
researchr = {https://researchr.org/publication/NasirKSN21},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {64},
pages = {101687},
}