Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments? - researchr publication

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V. Aslihan Nasir, Ali Can Keserel, Onur Eren Surgit, Mehmet Nalbant. Segmenting consumers based on social media advertising perceptions: How does purchase intention differ across segments?. Telematics and Informatics, 64:101687, 2021. [doi]

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