Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan. National Brand's Response to Store Brands: Throw In the Towel or Fight Back?. Marketing Science, 32(4):591-608, 2013. [doi]
@article{NasserTN13,
title = {National Brand's Response to Store Brands: Throw In the Towel or Fight Back?},
author = {Sherif Nasser and Danko Turcic and Chakravarthi Narasimhan},
year = {2013},
doi = {10.1287/mksc.2013.0788},
url = {http://dx.doi.org/10.1287/mksc.2013.0788},
researchr = {https://researchr.org/publication/NasserTN13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {4},
pages = {591-608},
}