I Will Survive: Predicting Business Failures from Customer Ratings

Christof Naumzik, Stefan Feuerriegel, Markus Weinmann. I Will Survive: Predicting Business Failures from Customer Ratings. Marketing Science, 41(1):188-207, 2022. [doi]

Authors

Christof Naumzik

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Stefan Feuerriegel

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Markus Weinmann

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