A mobile augmented reality game design approach for on product advertising

Nur Intan Adhani M. Nazri, Dayang Rohaya Awang Rambli, Azfar Bin Tomi. A mobile augmented reality game design approach for on product advertising. In Adrian David Cheok, Mohd Shah Sunar, Ken T. K. Neo, Yoram Chisik, editors, Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology, ACE 2015, Iskandar, Malaysia, November 16-19, 2015. ACM, 2015. [doi]

Abstract

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