Social Commerce Constructs and Trust as Influencers of Consumer Decision Making With Reference to Fashion E-Tailing

Sarulatha Neelankandan, Sasirekha Venkatesan. Social Commerce Constructs and Trust as Influencers of Consumer Decision Making With Reference to Fashion E-Tailing. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Nripendra P. Rana, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part II. Volume 618 of IFIP Advances in Information and Communication Technology, pages 371-383, Springer, 2020. [doi]

Abstract

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