Lisa Nestler, Clara Hoffmann, Jens Poeppelbuss, Christian Schmitz. Corporate Influencers in Business-to-Business Sales: A Grounded Theory Study. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
Abstract is missing.