Oded Netzer, James M. Lattin, V. Srinivasan. A Hidden Markov Model of Customer Relationship Dynamics. Marketing Science, 27(2):185-204, 2008. [doi]
@article{NetzerLS08,
title = {A Hidden Markov Model of Customer Relationship Dynamics},
author = {Oded Netzer and James M. Lattin and V. Srinivasan},
year = {2008},
doi = {10.1287/mksc.1070.0294},
url = {http://dx.doi.org/10.1287/mksc.1070.0294},
tags = {Markov},
researchr = {https://researchr.org/publication/NetzerLS08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {2},
pages = {185-204},
}