Impact of Social Media Management Styles on Willingness to Be a Fan: A Transaction Cost Economics Perspective

Celeste See Pui Ng, Eric T. G. Wang. Impact of Social Media Management Styles on Willingness to Be a Fan: A Transaction Cost Economics Perspective. Pac. Asia J. Assoc. Inf. Syst., 11(2):2, 2019. [doi]

Abstract

Abstract is missing.