Thanh An Nguyen, Constantinos K. Coursaris, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette. Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 445-455, Springer, 2020. [doi]
Abstract is missing.