Enhancing Customer Experience Through AI-Powered Marketing: How AI-Driven Chatbots Impact User Engagement, Satisfaction and Purchase Retention?

Ly Nguyen, Cuong Quoc Nguyen, Quynh Do, Kien Dam. Enhancing Customer Experience Through AI-Powered Marketing: How AI-Driven Chatbots Impact User Engagement, Satisfaction and Purchase Retention?. Concurrency - Practice and Experience, 38(5), March 2026. [doi]

Abstract

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