The Impacts of Electronic Word of Mouth (EWOM) on Cosmetics Purchase Intention among Young Consumers in Vietnam

Cuong Quoc Nguyen, Linh Phan My To. The Impacts of Electronic Word of Mouth (EWOM) on Cosmetics Purchase Intention among Young Consumers in Vietnam. In MSIE 2022: 4th International Conference on Management Science and Industrial Engineering, Chiang Mai Thailand, April 28 - 30, 2022. pages 9-16, ACM, 2022. [doi]

Abstract

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