Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising

Tingting Nian, Yuheng Hu, Cheng Chen. Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising. Information Systems Research, 32(2):605-632, 2021. [doi]

Abstract

Abstract is missing.