Attribution Inference for Digital Advertising using Inhomogeneous Poisson Models

Zachary Nichols, Adam Stein. Attribution Inference for Digital Advertising using Inhomogeneous Poisson Models. In Pierre-Antoine Champin, Fabien L. Gandon, Mounia Lalmas, Panagiotis G. Ipeirotis, editors, Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018. pages 1885-1892, ACM, 2018. [doi]

Abstract

Abstract is missing.