The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations

Ralitza Nikolaeva, S. Sriram. The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations. Int. J. Electronic Commerce, 11(2):101-123, 2006. [doi]

Authors

Ralitza Nikolaeva

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S. Sriram

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