The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations

Ralitza Nikolaeva, S. Sriram. The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations. Int. J. Electronic Commerce, 11(2):101-123, 2006. [doi]

@article{NikolaevaS06,
  title = {The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations},
  author = {Ralitza Nikolaeva and S. Sriram},
  year = {2006},
  doi = {10.2753/JEC1086-4415110205},
  url = {http://dx.doi.org/10.2753/JEC1086-4415110205},
  researchr = {https://researchr.org/publication/NikolaevaS06},
  cites = {0},
  citedby = {0},
  journal = {Int. J. Electronic Commerce},
  volume = {11},
  number = {2},
  pages = {101-123},
}