Research Note - A Cross-Category Model of Households Incidence and Quantity Decisions

Rakesh Niraj, V. Padmanabhan, P. B. Seetharaman. Research Note - A Cross-Category Model of Households Incidence and Quantity Decisions. Marketing Science, 27(2):225-235, 2008. [doi]

Authors

Rakesh Niraj

This author has not been identified. Look up 'Rakesh Niraj' in Google

V. Padmanabhan

This author has not been identified. Look up 'V. Padmanabhan' in Google

P. B. Seetharaman

This author has not been identified. Look up 'P. B. Seetharaman' in Google