A blessing in disguise: paying for the manufacturer's clean energy transformation allows brands to win more

Baozhuang Niu, Lingfeng Wang, Jian Dong 0005, Guang Xiao. A blessing in disguise: paying for the manufacturer's clean energy transformation allows brands to win more. Int. J. Prod. Res., 63(22):8452-8474, 2025. [doi]

Abstract

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