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Internal Branding in the Gig and Sharing Economy: Enhancing Service Providers' Engagement to Achieve Higher Customer Satisfaction

Obed Niyomwungeri, Stanislav Chankov. Internal Branding in the Gig and Sharing Economy: Enhancing Service Providers' Engagement to Achieve Higher Customer Satisfaction. In 54th Hawaii International Conference on System Sciences, HICSS 2021, Kauai, Hawaii, USA, January 5, 2021. pages 1-10, ScholarSpace, 2021. [doi]

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