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Persuasive technology in African context: deconstructing persuasive techniques in an African online marketplace

Makuochi Nkwo, Rita Orji. Persuasive technology in African context: deconstructing persuasive techniques in an African online marketplace. In Heike Winschiers-Theophilus, Izak van Zyl, Naska Goagoses, Dharm Singh Jat, Elefelious G. Belay, Rita Orji, Anicia Peters, Med Salim Bouhlel, Nobert Jere, editors, Proceedings of the Second African Conference for Human Computer Interaction: Thriving Communities, AfriCHI 2018, Windhoek, Namibia, December 03-07, 2018. ACM, 2018. [doi]

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Makuochi Nkwo

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Rita Orji

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