Makuochi Nkwo, Rita Orji, Joshua C. Nwokeji, Chinenye Ndulue. E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga. In Rita Orji, Maurits Kaptein, Jaap Ham, Kiemute Oyibo, Joshua C. Nwokeji, editors, Proceedings of the Third International Workshop on Personalization in Persuasive Technology co-located with the 13th International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo, Canada, April 16, 2018. Volume 2089 of CEUR Workshop Proceedings, pages 68-76, CEUR-WS.org, 2018. [doi]
@inproceedings{NkwoONN18,
title = {E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga},
author = {Makuochi Nkwo and Rita Orji and Joshua C. Nwokeji and Chinenye Ndulue},
year = {2018},
url = {http://ceur-ws.org/Vol-2089/7_Nkwo.pdf},
researchr = {https://researchr.org/publication/NkwoONN18},
cites = {0},
citedby = {0},
pages = {68-76},
booktitle = {Proceedings of the Third International Workshop on Personalization in Persuasive Technology co-located with the 13th International Conference on Persuasive Technology, PPT@PERSUASIVE 2018, Waterloo, Canada, April 16, 2018},
editor = {Rita Orji and Maurits Kaptein and Jaap Ham and Kiemute Oyibo and Joshua C. Nwokeji},
volume = {2089},
series = {CEUR Workshop Proceedings},
publisher = {CEUR-WS.org},
}