How much trust is enough to trust? A market-adaptive trust threshold setting for e-marketplaces

Zeinab Noorian, Mohsen Mohkami, Julita Vassileva. How much trust is enough to trust? A market-adaptive trust threshold setting for e-marketplaces. In Torsten Schaub, Gerhard Friedrich, Barry O'Sullivan, editors, ECAI 2014 - 21st European Conference on Artificial Intelligence, 18-22 August 2014, Prague, Czech Republic - Including Prestigious Applications of Intelligent Systems (PAIS 2014). Volume 263 of Frontiers in Artificial Intelligence and Applications, pages 663-668, IOS Press, 2014. [doi]

Abstract

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