Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers' Innovation Adoption

Mina Nouri-Harzvili, Seyyed Mahdi Hosseini Motlagh, Roza Zirakpourdehkordi. Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers' Innovation Adoption. IEEE Trans. Engineering Management, 71:3158-3171, 2024. [doi]

Abstract

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